Watch: bureau for visual affairs on digital branding


See Bureau for Visual Affairs' Simon Piehl give an exclusive talk on the past, present, and future of branding in our temporary men's store.

Starting with the first crude attempts at branding at the turn of the last century and taking us through to the challenges facing today’s brands, last week’s talk was an elucidating discussion that touched on everything from contemporary design to controlling your image in the internet age. With over 20 years of experience in the industry and clients like the Southbank, the Tate, BMW, and Whistles, Simon’s talk and the following Q&A were both unsurprisingly perceptive.

If you couldn’t make it to the store last week, watch the video of the talk below.