New to Whistles: Mr Black


Mr Black is a style focused brand with a slight difference. Whilst the Australian label might not sell clothes for you to wear, it does sell garment care products that will keep your wardrobe alive, well and close to feeling the way they did when you first got them.

Melbourne based denim obsessive Ash Black started the label in 2011 after reaching peak frustration at sales assistants who would advise him not to put his jeans in the washing machine but also refuse to offer an alternative.  

Five years later and Mr Black is an international brand with a super loyal fan base. It prides itself on scientifically formulated products that cleanse, revitalize and protect everything from denim to sportswear to shoes.  If it’s used or worn daily, this is the brand to keep it fresh. Literally.

The denim refresh is particularly popular with, wait for it, denim enthusiasts. The brand’s unique formula keeps your jeans tough, stain and odor-free. All products are 100% biodegradable, environmentally friendly and now available here at Whistles.

Shop Mr Blacks here.