Interview: by FAR
The Whistles x by FAR collaboration has arrived, an exclusive capsule collection of eight limited edition shoe designs. Here, we get to know the by FAR founders, three women spearheading the footwear label of the moment.
by FAR shoes has enjoyed skyrocket success since launching in 2016, attracting an influential roster of fans thanks to its inimitable design and an impeccably curated Instagram account. The women behind it? Bulgarian-born twins Valentina and Sabina and their close friend Denitsa, whose shared frustration at the lack of well-made, inexpensive shoes led them to create their own. The result is timeless yet contemporary shoes that you can wear everyday, made using sustainable materials and with a real focus on comfort – all values which make it the perfect partner to a Whistles wardrobe.
Why did you choose to collaborate with Whistles?
Whistles and by FAR have a synonymous vibe. We love the clothes and what they stand for: classics reimagined and modernised for the everyday woman. We absolutely loved the idea of partnering with a brand that has such strong British heritage too. We are obsessed with London and the style there.
Can you pick a favourite style from the collection?
That's a tough call. The boots are quite special as we've incorporated brogue detailing for the first time. The colours are also to die for, like the bordeaux croc-embossed leather of the Ledbury flats or the deep chartreuse suede of the Chiltern ballet pump.
What are your different roles at by FAR?
We all have very different skill sets that complement each other. Denitsa is the creative director and designer, Valentina deals with PR and Marketing and Sabina handles finance. But everyone is involved in the creative process; first Denitsa moodboards the collection (she's an archive of references!), and then we look at sketches and discuss everything together.
Where do you find your inspiration?
An idea can come from anything - Denitsa once had a dream that Jane Birkin gave her a pair of boots, so we made them into a style for our Autumn Winter 2017 collection. Inspiration can truly come from anywhere.
What kind of woman do you design for?
She is a traveller and loves to explore. A dreamer and a creative – romantic yet incredibly strong. The by FAR woman is represented by all of the fantastic women that have become part of our Instagram community.
You are based between Australia and Europe. But what are your favourite places to travel to?
London! We love it there and truly get inspired every time we go. We are all about the food – our favourites are Amaya, Nobu and Royal China Club. Our next destination is New York for a business trip, which we’ve also turned into a family vacation for our kids.
And finally, why did you choose the name?
It’s an acronym of our little boys' names! Filip, Alek and Roman.