Meet London fashion's favourite DJ Lou Hayter
The soundtrack of a fashion show is a chance to get across the mood of a collection – and get the front row dancing in their seats. Lou Hayter, who plays in pop project The New Sins and with half-of-Air on Tomorrow's World, was on hand for spring/summer 2014 to work her magic for Whistles.
"We chose fun nineties acid house and RnB anthems alongside modern dance to reflect the collection," she explains. The musician, DJ and gal about town is a favourite of fashion (recently co-ordinating the music for 2013's British Fashion Awards) and is now on her second collaboration with Whistles. It works well since Lou, who describes her look as "classic with a beatnik French twist", is a bona fide fan. "I love the clothes," she says. "It's probably the brand I have most in my wardrobe." A girl with good taste in sounds and style, then. Here are her favourite tracks in the Whistles playlist.
Sophie - Eeehhh
"Sophie is a new producer that I really like. The music sounds really fresh and futuristic. We opened the show with this one. Despite the name, Sophie is a man. He says that he's trying to take the listener on a three minute rollercoaster ride."
Nadia Ksaiba - Virtual Lover
"This is Nadia's debut single. At the time of the show, it had only just come out. It came out on Erol Alkan's label called Phantasy – they're releasing loads of great stuff at the moment. It was perfect for the catwalk – upbeat, but feminine too."
Bizarre Inc - Playing With Knives
"We listened through a lot of old nineties classic dance anthems to reflect the influence in the collection. Some have aged better than others. This one still sounds amazing, it's euphoric and uplifting."
Double 99 - Rip Groove
"There's been a big UK garage resurgence in the last few years but for me, nothing is as big as Rip Groove which came out in 1997. This was used for the finale, and it made the show go out with a bang."
A Guy Called Gerald – Voodoo Ray
“This is the sound of acid house and summers of love so it's perfect for this collection. I recently found out that they use a sample from a Peter Cook and Dudley Moore sketch. They actually said 'voodoo rage' but the sample got clipped at the end.”
Listen to the show playlist here.