Ways To Wear: Our Essential Jean Styles

Is there any wardrobe staple as evergreen as a trusty pair of jeans? Along with the classic shapes, evolving trends have paved the way for newer styles that are destined to become the foundations of your wardrobe. Jeans shopping needn’t be daunting with our choice of modern designs, and for some outfit inspiration, here’s our latest guide on how to style denim up or down.


A universally flattering style, our barrel-shaped jeans sit high on the waist, fit loosely around the leg, and are slightly cropped at the ankle. The comfortable fit lends an all-day appeal, meaning it can be dressed down with a T-shirt and trainers in the day and up with a pair of heels in the evening. Keep accessories minimal during the day to let the jeans pull focus, and after-dark, add distinctive jewellery.


With a laid-back feel and day-to-night versatility, flared jeans are finding their way back into our wardrobes. Combining the comfort of skinny jeans with a retro kick flare hem, this authentic denim style evokes a sense of 70’s nostalgia. Wear them with our Daphne heeled boots and a longline coat that elongates the silhouette for a polished on-duty look.


Exuding a ‘dressed-up casual’ sensibility, a pair of straight-leg jeans are perennially chic, and our latest silhouette injects a sense of modernity to classic denim. Cut from authentic blue denim, this style encapsulates this season’s smart-yet-casual aesthetic with its relaxed grunge-inspired fit and side split detailing at the hem. Complete the look with a plain white tee, chunky loafers and an of-the-moment sweater vest for an envious cool-girl look.


Denim is the cornerstone of any great capsule wardrobe, and a great pair of white jeans should be part of it – regardless of the season. Yes, it may not always be practical but they’re a surefire way to elevate any look, and our Hollie silhouette just does that. They have all of the hallmarks of a vintage find, boasting an easy straight-leg fit, a high-rise waistband and a visible button-front opening. Just throw on a chunky rib knit, your go-to leather jacket and you’re good to go.


Not quite skinny, not quite straight; the slim-leg jeans strike a timeless balance and make for a stylish addition to your denim drawer. Cropped at the ankle with an on-trend frayed hem, they sit high on the waist and are cut to skim the leg, offering a relaxed yet pulled-together feel. Seen here in a washed-out black, we like to pair ours with layered knits and military-like hiking boots for an effortless weekend look.


Trends may come and go, but our love affair with the skinny jean never falters. Universally flattering, our latest styles have been fashioned from a stretch denim fabrication to sculpt the leg for the ultimate skinny fit. Set to become your go-to for day and night styling, they look just as good with a simple T-shirt as they do with an oversized shirt and penny loafers.


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