Backstage preview: men autumn/winter 2014

Landing in select stores this September, our inaugural menswear collection focuses on a creative, functional yet understated style, suitable for the oncoming colder months. We’ve hand-selected a range of backstage launch images as a exclusive insight of what you can expect when the collection drops.

Overcoats emerge oversized, and signature bikers are reworked in aviator-inspired black shearling. Balancing our classic outerwear with high-end knits and versatile tailoring. Trousers tick off both tapered volume and slimmed-down silhouettes, and shirting explores smartened-up staples, ranging from crisp Oxfords to check flannels and textured overshirts. The jersey range feels smart and unfussy. Cashmere upgrades the tracksuit, taking lounge sportswear to a luxury levels. Chunky hand-knitted sweaters sit alongside roll-necks in relaxed mohair blends, or smart fine gauge wools, to define the season’s knitwear.

While our denim range is stripped-back to the essentials, emerging raw and slim with subtle detailing. It’s this same clean approach to design that lends bags and wallets their minimal, premium appeal too, highlighting the relevance of updating well-loved, familiar pieces with a modern edge.

Watch the film

View our behind-the-scenes video for all the launch event action, set inside a converted Violin factory in Waterloo, guests were invited to explore the world of the Whistles man - click here to watch