Jane's diary: August

We peek into the diary of Jane Shepherdson - our inspirational CEO. 

Coffee at Automat

This month I popped into Automat in Mayfair for a coffee meeting and was pleasantly reminded why it fits so neatly into our Mayfair Neighbourhood Guide. Walk past the super models on the way in, beyond the cosy diner booths and you’ll come out into a bright buzzing back area – perfect for a meeting in the middle of London. I’m still swooning after the floor tiles. Read more Mayfair neighbourhood tips in our guide.
Automat, 33 Dover Street, Mayfair, London, W1S 4NF

Resort preview on style.com

With our imminent London Fashion Week runway show only weeks away, fashion’s epicentre Style.com have exclusively released our beautiful Resort SS14 imagery alongside an interview with me written by the lovely Katherine K. Zarrella. Read the article here.

Location hunting

At the beginning of the month we confirmed a very exciting venue for our London Fashion Week runway show – you’ll have to stay tuned for the live stream on Saturday 14th September for the big reveal. 

Swimming in the Serpentine

The summer heat wave in London prompted a weekend trip to Hyde Park to swim in the Serpentine Lido. Apart from being freezing - it was a truly invigorating experience that I can highly recommend it. After your swim, make sure you pop into the Serpentine café for well deserved waterside brunch and morning coffee.
Serpentine Lido, Hyde Park, London, W2 2UH

Item of the month

I cannot stop wearing the new Limited Edition navy camo jacquard shirt - a more subtle take on the khaki camo and perfect for day to evening functionality. I’ve been pairing mine with the matching trousers and a heel as a directional update on traditional workwear.