Whistles launches collaboration with cult Japanese brand Buddy


At the beginning of April, we are launching a capsule range of unisex bags and shoes that we’ve made with cult Japanese brand Buddy.

Founded in 2012, Buddy are known for their pared-back silhouettes and functional designs – a sensibility that we felt mixed perfectly with our own. When we met in London we knew we had to work together, and so set about crafting a selection of unisex designs that include smooth finish leather trainers, coin wallets, canvas totes, and a roll top backpack.

Drawing his inspiration from their mantra of ‘Make Happy’ and his love of dogs, creative director Tetsuya Iizuka has designed a range that combines Buddy’s classic shapes with our premium construction and design. To celebrate our shared love of dogs, the collection has been named after and shot with a few of Whistles’ resident buddies. 

Whistles x Buddy launches early April, in-store and online. To ensure you are the first to know when it hits down, subscribe to our weekly newletter here and follow us on Instagram @whistlesmen and @thisiswhistles to keep an eye out for our competition. #whistlesxbuddy