PROJECT: 50 YEARS, 50 FACES

In process

Project: 50 years, 50 faces

It started with

A guerrilla casting call for the curious, the creative and the open-minded to mark 50 years of Whistles.

The first step in a new approach: opening our process, inviting customers and collaborators in and sharing what we discover.

The call

Thousands answered our call. Fifty were invited to bring their stories, style and individuality to the AW26 collection.

Fifty perspectives

Scientists, teachers, pharmacists, creatives and women in tech came together. Different lives, different ideas and different experiences, creating a new network of Whistles collaborators.

Designed for an open mind

Fifty people, fifty points of view and the beginning of a more open way of working.

Because the best ideas don’t happen in isolation.

A few good people helped
make it happen.

PhotographyIcy Kavanna

StylingChesney Montgomery

VideographerNizar Khan

Hair & Makeup ArtistJessie Owen

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