Your New Jeans: Find Your Fit
Essentials, basics, wardrobe fail-safes… Whatever you call your jeans, our leading styles are the unshakeable foundations of any look – from our signature barrel leg to the classic slim fit, these are staples to style season after season.
If you're seeking classic and contemporary jeans, our denim selection does it all. And with a multitude of shades and washes to try, our Denim Guide is here to help you find the right fit while updating the hardest-working section of your wardrobe.
The Barrel Leg
There’s a reason why our Barrel Leg Jean is a fan favourite. Cut from authentic or stretch denim, our signature style sits high on the waist and has an exaggerated barrel-leg silhouette that falls at the ankle. We love wearing ours with everything from minimal trainers to chunky ankle boots. So whether you prefer authentic non-stretch denim (we’d recommend considering that when choosing your size) or a stretch fabrication, a light wash or a traditional indigo hue, there’s a Barrel Leg Jean for everyone.
The Straight Leg
Exuding a ‘dressed-up casual’ sensibility, a Straight Leg Jean is perennially chic. With careful attention to quality and authenticity, this fashion-approved denim is reminiscent of well-worn vintage jeans with its high-rise waist and relaxed fit through the leg. Look to our Hollie style, with its visible button fastening in an array of washes from light blue to ivory, to update your denim repertoire.
The Slim Leg
Not quite skinny, not quite straight; the Slim Leg Jeans strike a timeless balance and make for a stylish addition to your denim drawer. Cropped at the ankle with an on-trend frayed hem, they sit high on the waist and are cut to skim the leg, offering a relaxed yet pulled-together feel. Choose from authentic denim in a cool-blue hue or stretch fabrications in pure white, heather grey, or light wash blue.
The Skinny Leg
There’s no denying the allure of the Skinny Jean. Universally flattering, our latest skinny jeans have been crafted from a stretch denim fabrication to sculpt the wearers’ legs. They sit at a mid-point on the waist and are cut to skim the ankle for a leg-lengthening silhouette. We’ve got all the classic shades covered; from a grunge-inspired faded black to dark blue denim, these chic staples are set to become your go-to for day and night styling.
Effortless yet high-impact, the key to denim looks is getting the wash and silhouette right.
Our sustainable story
As part of our ongoing commitment to sustainability and circularity, we’re becoming more conscious when crafting our denim styles. By increasing the use of sustainable cotton, we’re reducing the amount of water, energy and harmful chemicals needed to grow cotton, supporting a cleaner environment, as well as the livelihoods of the farmers and their communities. Since 2019 we have been members of the Better Cotton initiative and this year introduced organic cotton to our collections and as of 2021, we’re committed to working towards 100% organic cotton across our denim styles. Our denim suppliers are aligned with our commitment – using progressive manufacturing techniques that substantially reduce water, energy, and chemical consumption and output.
