Immersed in optimism and steeped in nostalgia, rediscover Hai for Spring Summer 2024; a brand that shares our connection for creating unique styles that align with the essence of our capsule wardrobes.

If there’s a central ethos guiding Hai, it’s the creation of garments that you naturally gravitate towards, ones that you find yourself returning to time and time again. Carefully selected by our in-house buying team for the season ahead, this new edit is meticulously chosen to complement the entirety of our SS24 Collection.

We herald the return of the slip dress in a classic black shade alongside an icy blue design in a playful short length, exclusive to Whistles. Elsewhere, a striking red skirt adorned with frills evokes a romantic sensibility and a matching red top. Also ripe for experimenting with are playful accessories poised to accentuate any outfit; from irresistible hairpieces and chic handbags to ballet-inspired shoes in black, lemon and statement red hues. All of which offer easy ways to add interest to clean, elevated looks.

Hai’s designs for each season aren’t conceived as isolated collections. Rather, they resonate and intertwine with the personal memories of founder Tessa Vermeulen, which are woven into each seasonal inspiration. The connection to personal memories infuses Hai’s designs with a sense of authenticity and nostalgia, making each piece a vessel for storytelling, instead of merely an article of clothing.