Greenearth Cleaning GreenEarth is leading the way when it comes to sustainable dry-cleaning, using a process that replaces the hazardous petrochemical solvents traditionally used with liquid silicone. Liquid silicone is an odourless solution with ideal properties for fabric care that is also better for the environment. The benefits of using GreenEarth -GreenEarth dry cleaning is effective and gentle, meaning your clothes will still feel soft and wearable. Also, clothes last longer using this form of dry cleaning, as there is no colour loss or shrinkage. -It is 100% odour free, non-allergenic and non-irritating. -Perfect for all garments, particularly delicate, embellished fabrics, as well as leather and suede. -100% non toxic to people or to the environment. There are now over 6,000 points of service in over 40 countries, including 200 Johnsons in the UK who can offer GreenEarth, plus 183 Waitrose where customers can drop off dry cleaning and Jeeves of Belgravia. All of the Johnson Cleaners stores and Jeeves of Belgravia use the GreenEarth Cleaning optimised system. Analysis shows that uses this system reduces the energy and water used by the dry cleaning machine by up to 50 per cent Click here to find out more about GreenEarth and to find your nearest store visit the GreenEarth global store locator. 5 REASONS TO SWITCH TO A GREEN DRYCLEANER To make a difference and start to reduce our environmental footprint, we need to consider how we care for the clothes we buy – that’s where GreenEarth Cleaning comes in. They are leading sustainable dry-cleaning through a process that replaces the hazardous petrochemical solvents traditionally used with liquid silicone. Liquid silicone is an odourless solution with ideal properties for fabric care that is also better for the environment. Here are the five key benefits of caring for your clothing in this way. IT’S GENTLE ON YOUR CLOTHING GreenEarth dry cleaning is effective and gentle, meaning your most-loved clothes will still feel soft and wearable. It is 100% odour free, non-allergenic and non-irritating. What’s not to love? IT’S ACTUALLY GOOD FOR THE FABRICS Your clothes will last longer with GreenEarth dry cleaning. Colours stay vivid, fabrics feel soft and it’s safe for cashmere, leather, sequins – even styles you’re advised not to dry clean. IT USES LESS ENERGY GreenEarth dry cleaning typically uses up to 50% less energy (gas and electricity) than other aftercare solutions. It also uses less water than others, including everyday washing machines. IT’S BETTER FOR THE EARTH GreenEarth’s unique non-toxic silicone-based dry cleaning technology is safe for our water, soil and the air. IT’S BETTER FOR THE OCEANS GreenEarth dry cleaning is a closed loop system. Therefore, it prevents microfibers and microplastics entering our waterways and ultimately, from contaminating ocean life. What more of a reason do you need? There are now 200 Johnsons in the UK who can offer GreenEarth cleaning, plus 183 Waitrose where customers can drop off dry cleaning and Jeeves of Belgravia London.