The trees can be purchased throughout November and December from any of our standalone stores in exchange for a small donation to Goldfinger Factory, allowing them to continue their important and impactful community work.

 
Goldfinger Factory is a design-led social enterprise in West London. We create sustainable furniture and homewares, with a Teaching Academy for the local community; sharing skills in traditional craftsmanship and reclaiming materials that would have otherwise gone to waste.

 
People are attracted to beauty, so well-designed spaces and objects definitely have the power to bring people together.

The Trellick Tower was designed by Hungarian-born modernist architect Ernö Goldfinger. Renowned for his Brutalist architecture, he built a house in Hampstead which irked his neighbours, one of whom was James Bond author Ian Fleming. Fleming decided to take his revenge on Goldfinger by naming the titular ‘baddie’ in his book after him.
 
Goldfinger Factory is located at the foot of Trellick Tower. True to our name – just as Goldfinger was the man with the midas touch – we turn waste into gold.

We offer paid apprenticeships in carpentry and joinery, as well as marketing and business functions, to support young people from the local area on a path to full time employment.

Sustainability, inclusivity, beauty – everything we aim to create is beautiful. There is a quote by Italian chef Massimo Bottura which I love that says “ethics and aesthetics are two sides of the same coin. Beauty without good isn’t beautiful at all. And good needs beauty to convey its message.”

Our greatest success story is Jason, our local apprentice who lives in Trellick Tower, who always dreamed of becoming a maker and is now getting an accredited qualification at the Building Crafts College.

Of course, especially sustainable design. We are one interconnected planet and the only way we’re going to address climate change and social inequality is if we all work together on this.

Buy food that is grown locally to support your local farmers’ market, get behind stores that promote sustainability and volunteer in a local community organisation.

 
Since I started Goldfinger Factory 6 years ago, it’s certainly got me to think about how I can live more sustainably. I’ve learnt so much from all the amazing people I’ve met along the way committed to the same cause.

Our greatest success story is Jason, our local apprentice who lives in Trellick Tower, who always dreamed of becoming a maker and is now getting an accredited qualification at the Building Crafts College.

Of course, especially sustainable design. We are one interconnected planet and the only way we’re going to address climate change and social inequality is if we all work together on this.

Buy food that is grown locally to support your local farmers’ market, get behind stores that promote sustainability and volunteer in a local community organisation.

Happy and like a family. We are at a great stage in our development. We are a small team that punches above our weight, and over the years we’ve bonded in bringing our vision to life. It really feels like a family when I walk in here every day.

Drop into any of our standalone stores to pledge an amount to Goldfinger Factory and take home one of our bespoke Whistles x Goldfinger Factory trees today.
 
Suggested donations:
Small trees: £10/$12.8, Medium trees: £20/$25.6, Large trees: £30/$38.5
minimum donation amount: £10
 
All proceeds generated will be sent direct to Goldfinger Factory to be invested in line with their overall company mission, contributing towards the running of subsidised craft workshops for the local community, and apprenticeship programmes for young people who are not in education, employment or training (NEET).
 
Find out more about Goldfinger Factory here.