Enduring Style, Reconsidered

A new year means new opportunities; with it, we’re reconsidering style in all its forms and what it means to us.

Mixed Rib Knit DressRiley Trench CoatSorbie Buckle Strap Clutch, Bon Logo Cap, Textured Curved Earring, Chunky Flower Chain


Mixed Rib Knit Dress, Riley Trench Coat, Bon Logo Cap, Textured Curved Earring, Chunky Flower Chain

For 2023, we are leaning into eclectic styling, bold colours and timeless silhouettes to create enduring but exciting combinations. This new edit explores how we can push our wardrobe further, reinventing our go-to looks whilst remaining true to who we are.

Anna Full Length Trouser, Talia Tie Heeled Sandal,

Woodland Tiger Midi Dress

Uplifting shades and juicy tones set a fresh tone, from apple green and sherbert orange to hot pink and burgundy, all of which come into their own when paired with neutrals and mid-wash denim. So if you feel like experimenting with palettes you’d usually shy away from, there’s no better time. After all, why can’t we make a classic trench coat pop with a squeeze of lime?

Oversized Shirt, Variated Striped Tank, Fran Pleat Front Trouser, Penny Oversized Towelling Tote, Enamel Curved Earring

Easy separates are key this season, with wide-leg trousers and jeans, statement knits and relaxed tailoring emphasising freedom of movement and effortless elegance. We’re still captivated by touches of luxuries, too, with a bone-coloured leather trench, teal suede trousers and a burgundy leather iteration all tempting us.

Rib Crew Neck Jumper, Agnes Leather Biker, Fringe Detail Skirt, Quin Stretch Knee High Boot, Chunky Flower Chain, T-Bar Flower Necklace

Check Rib Knit, Vertical Patchwork Jean, Lanie Shearing Lined Mule, Payton Satin Top Handle Bag, Chunky Flower Chain, T-Bar Flower Necklace

This season’s dresses revolve around simple, modern silhouettes that allow prints, colours, and details to ensnare a new focus. See a timeless midi shape that allows an abstract animal print to sing for special occasions. The ultimate go-to’s, our dresses are distinctive staples you will return to not only next season but maybe decades from now – even forever.

Maze Print Midi Dress, Lanie Shearing Lined Mule


Janet Tie Shirt, Emily Leather Pant, Towelling Bucket Hat, Lanie Shearing Lined Mule

If dresses aren’t for you, skirts take on a wearable guise yet still feel striking for now. A fresh white style has been detailed with fur trim because, why not? Elsewhere a roaring fuchsia pink piece draws attention when paired with a matching ribbed knit and statement blazer. Take note; there is something genuinely invigorating about finding modern pieces like this that you’ll cherish forever.

Abstract Cheetah Silk Dress, Kira Crew Neck Tank, Textured Curved Earring, Chunky Flower Chain, T-Bar Flower Necklace

Finally, accessories are no longer an afterthought. These are trimmings to entice us into new ways of dressing; see our beloved Bibi bag in sour green and an oversized hot pink tote bag as prime examples. We’re championing accessories that encourage us to be bold and step outside our comfort zones because if not now, when?

High Neck Rib Tunic, Carlie Oversized Blazer, Quin Stretch Knee High Boot, Enamel Curved Earring, Knitted Column Skirt


Capturing the spirit of modern dressing distinctively, this transitional edit eschews the rules of conventional dressing. Instead, it motivates us to experiment and invent, offering an array of looks with a seasonless feel.

Wide Leg Cropped Jeans, Quin Stretch Knee High Boot, Bibi Keyring, Pearl Teardrop Huggie



Gemma Leather Trench Coat, Limited Bibi Crossbody Bag, Sian Limited Patchwork Bag, Textured Curved Earring, T-Bar Flower Necklace


The ultimate finishing touch is the confidence and conviction that wearing Whistles practically guarantees. These staples allow you to be yourself with the wardrobe you’ve always wanted.

Checkerboard Knit Midi Dress, Texture Check Sweater, Quin Stretch Knee High Boot, Towelling Bucker Hat, Textured Curved Earring



Photographer: Georgia Devey Smith
Art Director + Producer: Daniel William Hynd
Model: Anna-Lena Akerstrand at Linden Staub
Stylist: Camila Brull
Hair Stylist: Anna Chapman
Makeup Artist: Kirstin Piggott
Photography Assistants: Terry Graham, Emre Cakir
Production Assistant: Mao Kuroki
Feature Writer: Helena Stocks

Oversized Shirt, Liz Suede Belted Trouser, Lanie Shearing Lined Mule, Pavton Satin Top Handle Bag, Chunky Flower Chain




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