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Denim

Denim is a sturdy, cotton woven fabric and it is generally dyed with indigo (although many other colours are also used). During the indigo dyeing process, the core of the warp threads remain white, creating denim’s unique fading characteristics.

We would advise not to wash your denim if your jeans are not dirty. It’s better to freshen them up between wears as this will maintain the unique finish and make styles last longer.

If you do need to wash your denim – follow our care advice below.

HOW TO WASH, DRY AND IRON DENIM
A STEP-BY-STEP GUIDE
MACHINE WASHING

Please ensure you follow the wash care label carefully. Some denim should be washed on its own to avoid dye running onto other garments.

STEP 1
To reduce colour loss and fabric abrasion close the zips, fasten buttons and turn jeans inside out before you wash.

STEP 2
Add suitable gentle washing detergent to your machine according to the load size.

STEP 3
Select the 30 degrees machine wash on a gentle cycle on your washing machine.

DRYING

STEP 1
Turn the jeans the correct way around – gently stretch and reshape whilst damp.

STEP 2
Line dry or dry flat to reduce the need for ironing.

STEP 3
Avoid tumble drying as this will shrink the garment and cause extra tear and wear.

IRONING

STEP 1
Turn your jeans inside out.

STEP 2
Refer to the care label for the heat instructions of the iron.

STEP 3
Use a cotton cloth between the iron and jeans to prevent burning.

STEP 4
Iron the pocket bags first and then the leg matching the seams (side to side). Iron the inside leg and seams flat.

STEP 5
Iron the waistband.

MORE TIPS TO CARE FOR YOUR DENIM STYLES
  • If jeans have a stain – spot clean them with water only instead of washing the full garment.
  • Freeze cleaning can refresh your denim. The technique is to fold your denim jeans and put in a plastic big – place in the freezer for 24 hours.