Whistles x Hai

Immersed in optimism and steeped in nostalgia, we are proud to unveil Whistles x Hai, a collaboration born out of a shared connection for creating timeless styles that follow the logic of our wardrobes.

In keeping with the brand’s emphasis on quality, not quantity, the capsule collection is a tight edit of 13 signature Hai styles crafted in 100% silk and reworked to echo the vibrant tones of Whistles SS22 colour palette. These are pieces designed to complement each other, from playful handbags and scrunchies to a lilac bias cut skirt and coordinating ruffle blouse and two classic slip dresses in bold shades of lime green and hot pink.

“It’s been such an organic and wonderful process to work with Whistles. We wanted to create a capsule of silk staples in opulent, bold and bright tones. These are clothes for day and night, but there’s a celebratory, party feeling to them too.” – Tessa Vermeulen, Founder and Creative Director, Hai.

'Hai' comes from the Mandarin word for sea: the ocean's movement, strength, and ever-changing nature reflect the brand and the materials they thoughtfully use.

Dreamt up somewhere between Shanghai, The Netherlands and London, Tessa Vermeulen began the brand’s story in 2018 with nostalgia-fuelled silk. Childhood memories of rummaging through a dressing up box are woven throughout their cult bags and ethereal ready-to-wear pieces, each one designed to be cherished for years to come.

Conjuring up images of waves rippling in tandem with the movement of the silk, the campaign photographs Ghanaian British artist and model Kesewa Aboah against an atmospheric seafront backdrop.

Simultaneously delicate and durable, with an appreciation and understanding of the quality of silk fabrics and the finesse of its craftsmanship; this is Whistles x Hai.


Photographer: Jorge Perez Ortiz
Art Director: Daniel William Hynd
Stylist: Camila Brull
Stylist Assistant: Chesney Montgomery
Model: Kesewa Aboah @ Viva Models
Hair + Makeup Artist: Gloria Rico @ Kasteel Artist Management
Videographer: Rodri Porcelli
Digital Technician: Facundo Aguirre
Photography Assistant: Gabriel Engelke
Producers: Victoria Orozco Gicquiau + Clemence Orozco Gicquiau @ Lock Studios



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